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    <description>Ideas you can use tomorrow to fill slow hours and keep the people who already like you. For cafés, bakeries, barbers, hair and nail studios.</description>
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      <title>Digital loyalty card: what it is and how to choose one for your shop (2026)</title>
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      <description>A digital loyalty card is the usual stamp card kept on a phone. The types, a paper vs app vs wallet table, and the questions to ask before you pick one.</description>
      <pubDate>Fri, 06 Nov 2026 08:00:00 GMT</pubDate>
      <dc:creator>Vlad</dc:creator>
      <category>Bring them back</category>
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      <title>Do discounts work? When to run an offer and when not to</title>
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      <description>A discount works if it brings people who wouldn&apos;t have come and leaves you margin. A table to work out the extra sales you need, plus a three-week test.</description>
      <pubDate>Tue, 03 Nov 2026 08:00:00 GMT</pubDate>
      <dc:creator>Vlad</dc:creator>
      <category>Fill slow hours</category>
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      <title>Small events that fill a café: tastings, language exchanges, exhibitions</title>
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      <description>How to run small events in your café during slow hours: 5 formats, a one-page event sheet to copy, a worked example and how to get people to come back.</description>
      <pubDate>Mon, 02 Nov 2026 08:00:00 GMT</pubDate>
      <dc:creator>Vlad</dc:creator>
      <category>Fill slow hours</category>
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      <title>Slow hours: 12 ideas to fill your café&apos;s afternoons</title>
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      <description>How to bring customers to your café in the afternoon: 12 ideas ranked by cost and effort, a simple way to measure them and where to start this week.</description>
      <pubDate>Fri, 30 Oct 2026 08:00:00 GMT</pubDate>
      <dc:creator>Vlad</dc:creator>
      <category>Fill slow hours</category>
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      <title>How to get clients for your nail studio: a 4-week plan</title>
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      <description>Your Google listing, reviews, photos with permission and a way to bring clients back at 3 weeks. A 4-week plan for a neighbourhood nail studio, with templates.</description>
      <pubDate>Tue, 27 Oct 2026 08:00:00 GMT</pubDate>
      <dc:creator>Vlad</dc:creator>
      <category>Get found</category>
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      <title>How to team up with the business next door: ideas that work for cafés</title>
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      <description>Eight ways neighbourhood businesses can work together, what each costs, how to ask, and a message you can copy. No ad budget needed.</description>
      <pubDate>Mon, 26 Oct 2026 08:00:00 GMT</pubDate>
      <dc:creator>Vlad</dc:creator>
      <category>Get found</category>
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      <title>How to take good photos of your café or shop with your phone</title>
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      <description>Your phone is enough: natural light, a clean lens and a list of 10 photos for your Google profile and Instagram. With Google&apos;s official specs and a note on people.</description>
      <pubDate>Sat, 24 Oct 2026 08:00:00 GMT</pubDate>
      <dc:creator>Vlad</dc:creator>
      <category>Get found</category>
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      <title>Instagram for cafés when you have no time: what to post</title>
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      <description>What a café should post on Instagram when time is short: a light weekly routine and 30 ideas with captions to copy, built to bring people back.</description>
      <pubDate>Sat, 24 Oct 2026 08:00:00 GMT</pubDate>
      <dc:creator>Vlad</dc:creator>
      <category>Get found</category>
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      <title>How to reply to a negative Google review (6 examples to copy)</title>
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      <description>Stay calm, say thanks, own what&apos;s true and offer to talk off the listing. Includes 6 replies to copy, by situation, for cafés and local shops.</description>
      <pubDate>Sat, 24 Oct 2026 08:00:00 GMT</pubDate>
      <dc:creator>Vlad</dc:creator>
      <category>Get found</category>
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      <title>How to get more Google reviews without it feeling awkward</title>
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      <description>Ask at the right moment, with a QR code at the counter and one short sentence. No freebies or pressure: Google bans them. Includes a counter card and scripts.</description>
      <pubDate>Fri, 23 Oct 2026 08:00:00 GMT</pubDate>
      <dc:creator>Vlad</dc:creator>
      <category>Get found</category>
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      <title>How to optimise your café&apos;s Google Maps profile, step by step</title>
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      <description>Name, category, hours, photos, menu and reviews: a checklist to fix your café&apos;s Google Maps profile in one afternoon, based on Google&apos;s own rules.</description>
      <pubDate>Thu, 22 Oct 2026 08:00:00 GMT</pubDate>
      <dc:creator>Vlad</dc:creator>
      <category>Get found</category>
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