Posts by Vlad
- Bring them back
Digital loyalty card: what it is and how to choose one for your shop (2026)
A digital loyalty card is the usual stamp card kept on a phone. The types, a paper vs app vs wallet table, and the questions to ask before you pick one.
- Fill slow hours
Do discounts work? When to run an offer and when not to
A discount works if it brings people who wouldn't have come and leaves you margin. A table to work out the extra sales you need, plus a three-week test.
- Fill slow hours
Small events that fill a café: tastings, language exchanges, exhibitions
How to run small events in your café during slow hours: 5 formats, a one-page event sheet to copy, a worked example and how to get people to come back.
- Fill slow hours
Slow hours: 12 ideas to fill your café's afternoons
How to bring customers to your café in the afternoon: 12 ideas ranked by cost and effort, a simple way to measure them and where to start this week.
- Get found
How to get clients for your nail studio: a 4-week plan
Your Google listing, reviews, photos with permission and a way to bring clients back at 3 weeks. A 4-week plan for a neighbourhood nail studio, with templates.
- Get found
How to team up with the business next door: ideas that work for cafés
Eight ways neighbourhood businesses can work together, what each costs, how to ask, and a message you can copy. No ad budget needed.
- Get found
How to take good photos of your café or shop with your phone
Your phone is enough: natural light, a clean lens and a list of 10 photos for your Google profile and Instagram. With Google's official specs and a note on people.
- Get found
Instagram for cafés when you have no time: what to post
What a café should post on Instagram when time is short: a light weekly routine and 30 ideas with captions to copy, built to bring people back.
- Get found
How to reply to a negative Google review (6 examples to copy)
Stay calm, say thanks, own what's true and offer to talk off the listing. Includes 6 replies to copy, by situation, for cafés and local shops.
- Get found
How to get more Google reviews without it feeling awkward
Ask at the right moment, with a QR code at the counter and one short sentence. No freebies or pressure: Google bans them. Includes a counter card and scripts.
- Get found
How to optimise your café's Google Maps profile, step by step
Name, category, hours, photos, menu and reviews: a checklist to fix your café's Google Maps profile in one afternoon, based on Google's own rules.