Habituales
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Google Maps, reviews, Instagram, photos and working with your neighbours.
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How to get clients for your nail studio: a 4-week plan
Your Google listing, reviews, photos with permission and a way to bring clients back at 3 weeks. A 4-week plan for a neighbourhood nail studio, with templates.
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How to team up with the business next door: ideas that work for cafés
Eight ways neighbourhood businesses can work together, what each costs, how to ask, and a message you can copy. No ad budget needed.
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How to take good photos of your café or shop with your phone
Your phone is enough: natural light, a clean lens and a list of 10 photos for your Google profile and Instagram. With Google's official specs and a note on people.
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Instagram for cafés when you have no time: what to post
What a café should post on Instagram when time is short: a light weekly routine and 30 ideas with captions to copy, built to bring people back.
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How to reply to a negative Google review (6 examples to copy)
Stay calm, say thanks, own what's true and offer to talk off the listing. Includes 6 replies to copy, by situation, for cafés and local shops.
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How to get more Google reviews without it feeling awkward
Ask at the right moment, with a QR code at the counter and one short sentence. No freebies or pressure: Google bans them. Includes a counter card and scripts.
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How to optimise your café's Google Maps profile, step by step
Name, category, hours, photos, menu and reviews: a checklist to fix your café's Google Maps profile in one afternoon, based on Google's own rules.